Aldridge wrote in the Sunday World: "In my playing days and as a
manager, Facebook and Twitter had not been invented and yet now we see
football clubs basing so much of their business models on their social
media reach."So when you see Wayne Rooney or Juan Mata telling you to go and watch a new movie in the next few months, there is every chance they are doing it as part of Man Utd's sponsorship deal with the film makers. How bizarre.
"I look at the list of sponsors Man Utd and Liverpool have on their books these days and it is mind-boggling.
"I'm told that Utd's deal with 20th Century Fox takes their total list of sponsors to a staggering total of SEVENTY and when you have that kind of revenue stream flowing into a company, it's easy to see why supporters are not top of their agenda.
"Roy Keane saw this coming many years ago when he highlighted how the 'prawn sandwich brigade' were taking over Old Trafford on matchdays and he was ahead of his time in that comment."
Source: tribalfootball.com
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